Análise de estratégias de marketing através do Marketing 4.0: o caso da VOGUE Brasil

Abstract

This work has the general objective of analyzing omarketing4.0 employed by Vogue Brasil magazine, verifying if it is properly implemented, through the study of the social media used by the magazine. For this to be possible, we sought to know the history of the fashion editorial press in Brazil, to understand the meaning of social media, in addition to its influence in today's world, to understand marketing, to study marketing 4.0, to study the history of Vogue magazine, and the history of Vogue Brazil. As a methodology, it initially had the bibliographical research, in order to build the theoretical reference of the research, and, subsequently, the documentary research, where the social media used by Vogue Brasil magazine was analyzed. The journal's online communication platforms were monitored and studied over a period of four months. From this observation, it was inferred that Vogue Brasil makes adequate use of marketing 4.0. However, it neglects some of its social networks.