Valorização das mulheres da terceira idade – Marca Maria: desenvolvimento de coleção de moda

Abstract

The present work aims to present the development project of the feminine fashion brand Maria and her first collection, which is based on the Munari design methodology. The brand has as concept and proposal to insert the woman of the third age in the universe of fashion with comfortable and modern pieces. However, it still brings in the supply of in-store skilled employees and ergonomically designed model parts to properly serve the target audience.