As concepções de corpo e o consumo de moda praia para as banhistas frequentadoras da Praia de Iracema em Fortaleza-CE

Abstract

Brazil with its immense coastline and its beautiful beaches and tropical climate are an invitation to the sea bath, making women increasingly seek new models of clothing for this purpose. Thus, the market for beachwear has been growing more and more being the country one of the main exporters of the product, causing a constant change in the models, colors and shapes. The study presents the results of the survey carried out with bathers from Iracema beach in Fortaleza-CE and aims to analyze the consumption of beachwear, verifying which factors may influence the purchase. The research allowed us to study issues related to the history of beachwear, the body's role in buying clothing and its consumption. The methodology of this research is a bibliographical and field, being of qualitative and quantitative character, having been applied an inquiry with open and closed questions with 100 women of age between 15 to 40 years, who attend Praia de Iracema. The results of the study show that for the most part, the research participants are students, regarding the price of the bikinis they usually buy, the amount paid, and where they are found. It was possible to realize that many women seem to be able to expose the body more naturally, others can wear some types of swimwear, however, they wear clothes that cover parts of the body. With the answers it is clear that there is no brand of loyalty for the majority.