Das bancas de revista ao mundo digital: um estudo comparativo das publicações de Vogue Brasil

Abstract

The most direct language of the web has invaded the magazines as a way to conquer the reader, in contrast, the reader searches in the magazine for a more complete article and to inform him about what he reads superficially in the networks. The Internet is the first medium of communication to have the advantage of having unlimited space and time, but is seen as a direct medium, the magazine has a restricted space, but can be considered as a medium that informs more completely. The objective of this work is to analyze in a general way the space and the language that the Vogue magazine has in its printed and online version, to explain about the competition that can exist between the print and the online and to discover in which the two styles of fashion journalism if they differ and which of them can be considered more complete, more direct and more informative and if there is any connection between the two platforms.