Sustentabilidade em instituições financeiras: análise de iniciativas, práticas e indicadores no ambiente brasileiro

Abstract

Each year that passes the issue of sustainability enters the increasingly corporate world. The proportions of corporate actions are increasing and the impact that each company brings in economy, society and nature is increasingly seen, contextualized and analyzed, not only by government but also by non-governmental organizations and society as a whole. Analyzing the financial sector, banks in particular, though not a strong cause no direct social and environmental impact, the financial sector, has high indirect impact, which occurs mainly through its financing activities to customers, whether legal or natural person , and its relationship with its suppliers, thus having a strong role as a promoter of change. This study aims to examine the issue of sustainability from the perspective of bank what are the practices, initiatives and sustainability indicators take a bank to be considered sustainable. As a case study used the Bank Itau Unibanco, elected in 2011 the most sustainable bank in the world. In order to achieve the objective of this study, revisions were made in the literature on the topic corporate social responsibility, corporate social responsibility, sustainability and its indicators. The survey results showed the presence of the bank in several indicators of sustainability, the fruit of directors committed to the concepts explained in the literature.