Análise fundamentalista e técnica: estudo de caso das empresas: Helbor, Grendene, Eletro Paulo, PDG e Equatorial

Abstract

The two main schools of Stock Analysis, Fundamental and Technical, are much discussed by participants in this market, where there are few who can monetize invested capital consistently. Only with much study and maturation of strategies, we can achieve satisfactory results in the stock market. Fundamental analysis has several mechanisms to price a company or action. Company Rating (Valuation), P / E, DCF, projections, and other macro and microeconomic data and statements are techniques used by fundamentalists, buy and hold, to assess an asset. That is, investment strategy based on the accumulation of actions over the years. Already Technical Analysis, does not analyze the intrinsic values and even the macro and micro aspects of a company. What guides the technical investor, or graphic designers, are the points of entry and exit, sale, its strategy based on chart patterns and statistical bases of price and indicators. Some tools and strategies Technical Analysis and Fundamental Analysis in this study will be presented in a theoretical analysis of their applicability to highlight their differences, similarities and ability of the methods are complementary. The study conducted with business Helbor, Grendene, Electro Paulo, Equatorial and PDG in the period May 2011 to May 2012, aims to provide tools for determination based on the case study, the best analysis in relation to the objective of the investor. The practical test shows that it is presented can work together on these analyzes, fundamental and technical. This work will be presented strategies that seek to maximize profitability in the stock market.