Estoque e armazenagem como instrumentos estratégicos de vantagens competitivas: um estudo de caso na empresa Esmaltec S/A

Abstract

The economy globalization generated an increase of the competitiveness, marking even harder the company maintenance in their segment. On this intense rhythm of the environment transformations, the companies map strategies to have a market differential even more effective, competitiveness advantages and their survivor. The main point of the study is to explain how Esmaltec S/A uses its stock and storage as a strategy tool to obtain competitiveness advantages with the competitors, according to an analysis of the activities developed and the resources that the company logistics makes. So an exploratory research was made through bibliographics, field study and interview with the company’s logistics manager to colect informations, that was made possible to confront the theory and practice.