Análise de viabilidade para instalar uma padaria drive thru na cidade de Fortaleza

Abstract

The analysis of the financial feasibility of opening a company promotes a broad and objective vision of the segment under study. It is intended in this study, check if the city of Fortaleza would allow a new modality of business, such as a traditional bakery that offered also drivethru service. The importance of conducting a preliminary study before initiating any undertaking, is due to the care needed with the decisions taken, in order that no unforeseen events occur, by not knowing the particularities of the segment or not knowing the target market. Thus, the relevance of this study is on the fact of showing the importance of developing a project of viability, as necessary condition for that any enterprising or enterprising future are well informed about all evolved variables on the process of opening your business. According Clemente (1998), "the project gives shape an idea of executing or performs something in the future, to serve a need or take advantage of opportunities". Understanding this point is, it can be affirmed that the main objectives of this study will be: analyze the market, project the business cash flow and verify its viability. As of an exploratory, descriptive and bibliographical research, using qualitative and quantitative data, interviews reports, and questionnaires for data collection were made. Were also determined the sample size and performed a theorical study, in which several renowned authors were mentioned, such as Correia Neto (2009), Thiry-Cherques (2004), Woiler and Matias (2007) and many others, that made possible substantiate the research in concepts already defined. Lastly, the market showed up relatively open to new business, but the resistance by some respondents in buying bakery products at a drive thru, due they cannot choose their products, did not prevented the business, once, addition to offering traditional services, the percentage who accepted the project showed up sufficient to cover the costs and generate profits still.