Avaliação de sistemas de interatividade aplicados em ações de marketing

Abstract

The advance of the internet has enabled people to have better access to information. This breakthrough has also brought changes to communication. Companies that deal with communication have a more interactive process in their actions. The use of systems that stimulate the exchange of information and interaction between brand and public have become widely used. In computing, Human-Computer Interaction investigates the relationship of people to systems in contexts of use. In this work, it is a usability analysis of three alternative systems applied in Marketing actions. The systems evaluated use the interactive totem platform, interactive screen and interactive projection in the respective systems: Vision Joy, Question Quiz and Football Game. Analyzes were performed by observing the interaction of a specific audience. In the end, a listing of the strengths and weaknesses of each system is demonstrated.