Autenticidade, produção coletiva e mercado de pintura: o caso do artista naif Chico da Silva

Abstract

It aims to discuss the establishment of authenticity standards through the marketing dynamic painting. In this way, the pictorial trade "Chico da Silva" is expressed as an interesting case to reflect on the imputation of values to artistic work wrought by the human, material and institutional mediations. Naif painter of international recognition, Silva (1910-1985) promoted a paradoxical game between copy and original, calling into question the very notion of authenticity of his compositions to involve third parties in its productive dynamics. Being the authenticity one cardinal value for both artistic practices as for commercial, competed to trigger market strategies, more or less elaborate, authentication and singling guided in intrinsic and extrinsic expedients to their works.