O marketing de rede e o crime de pirâmide financeira

Abstract

This work has as main purpose to identify the differences between the activities in Network Marketing and "financial pyramids" scams and larceny. First, Network Marketing and Direct Selling, which he derives, are conceptualized in order to establish the essential elements of this activity. Brings up the information on the emergence and development of activities in Network Marketing which brought alternatives to traditional business models. It is exposing the perspective changes in marketing and in the way that individuals sell goods and services. Thus, we seek to better situate the reader about the context in which the Network Marketing has been gaining increasing membership. An analysis of the Law 1521/51, which provides for the crime of "chain" or "financial pyramid", is made in accordance with the principle legality. From this analysis, notes that a failure of the law in not adequately characterize the crime of "financial pyramid", leaving ample scope for arbitrary actions of the state that does not have the appropriate administrative structure to oversee the activities of companies that adopt the Network Marketing. Therefore, criminals are easier to promote blows "pyramid", causing strong loss of credibility in the business of Network Marketing. Finally, we analyze the legislation of some countries relating to Network Marketing beyond the public agencies that oversee the industry in search of identifying paradigms to the Brazilian Government to combat "pyramids" frauds. This work was produced through the research methodology literature.