A estética sublime: editoriais de moda como publicidade - uma análise da publicação oitentista cearense Moda Quente

Abstract

It describes the evolution of the mains civilizations linked to aesthetic in a way that is focused on artistic expression. It examines the concept, the aesthetic nature of the beautiful and sublime theorized in ancient Greek times, but expressed in the previous period when the primitive man appeared on Earth. It explicits in the forms of art, with emphasis on painting, the entire process by which man had to go through to get to fashion photography. It highlights the historical context, economic and social factors for the development of contemporary society, aiming at clarifying the consumer society, the founder of a philosophy that directs studies of the aesthetics of fashion and photography of more recent centuries. It shows in fashion editorials the characteristics necessary to impose itself as an advertising vehicle of the textile products of a certain region, bringing the example of the magazine Moda Quente.