Fashion branding farm: a história percebida pelo público-consumidor cearense da marca

Abstract

The relation between the vestment and the means of communication make us realize symbols and meanings' diversity there are received and absorber by the consumer. FARM is a brand that stands out in the market because of its success in its construction and its brand's propagation, being considered a Case and a lifestyles' example.The undertaking reach positive results in their differentiated Way to communicate with its consumers and fortifying its brand's identity in the Brazilian Fashion market.This research aims to study and comprehend how The FARM's image is produced and its acceptance by the Target audience analyzing its strategies and its means of communications.The methodology begins with interviews and questionnaires Applied on brand's consumers and researches in documents and books about the topic. The research uses the FARM's empirical analysis because it is a referential that deeply uses the fashion advertising to manipulate the personal image and identification.In this sense, we aim to comprehend the connection between the FARM's Branding with the itens consumption.