Redes sociais como ferramenta para o recrutamento e seleção das organizações

Abstract

The purpose of the present study is to understand the role of social networks as a new tool used for recruitment and refinement in companies. With the advancement of technology, in business sector, many communication tools have been strategically highlighted among companies. Among these tools, the social networks stand out, at first used heavily for marketing purposes now are a reference to support the recruitment and selection of personnel. For better understanding, we used a qualitative methodology, starting with a literature review on the subject, in order to base the relationship between social networks and the human resources area, and case studies by applying questionnaires to companies of different sizes and segments, which applied the methods of social networks. Thus, we sought to analyze the motivations why companies use social networks in the disseminating their job openings. What has been observed was the different ways in which companies make use of social networks despite their importance and lot the selective process used, they all make use of it and it's truly believed that provides positive feedback to the area under study.