Representações e atores patrimoniais: teatro, museu e praças comerciais no centro de Fortaleza - CE

Abstract

This work aims at understanding cultural and artistic directions assigned by traders from Fortaleza´s downtown Theatro José de Alencar-TJA and the Museum of Ceará-MC. Even so, The assets in question are assets listed at the federal level, state management, used by the Government with reference and symbols of culture and art. In order to achieve this goal, we use the central nucleus theory of social representations for seizure of social and symbolic representations, from Moscovici (2003) and Sá (1996 and 1998). applying the method of projection (free recall), associated with the criterion of order and frequency of evocation, and the method of connectivity (pairwise comparison) to survey the possible elements of the central core of social representations. Already, for abstraction of symbolic value and the associative power of such representations we used the induction method ambiguous scenario. The study is guided by the discussion on the visibility of the commerce to the place and vice versa and lugaridade, "the capacity of the place to promote meeting" (Relph, 2012) and interact with their surroundings and subjects. Our concerns arise from the need to think about the place from its lugaridade and communicational visibility place-subject-environment triad, as the incompleteness of the institutional patrimonialization process and the transformation of equity and in cultural facilities that often do not take account of the subjects, who daily experience the place, with its cultural heritage and its demand senses, and understand the environment as an extension of the asset as well.