Carreira empreendedora na economia criativa: os honoráveis mestres de artes marciais orientais

Abstract

This study aims to analyze the career development of honorable oriental martial arts masters of the state of Ceará in the entrepreneurial meaning. This analysis justifies itself, since it seeks do reveal how happened the entrepreneurial journeys of the renowned martial artists, having diagnostic aspect and can elucidate how was the career of individuals that are reference in his service area chain. This phenomenon demonstrates relevance while having itself aspects of an artistic career, creative, cultural symbolic, in coexistence with administrative and processual characteristics necessary to the enterprise. The research has the qualitative and analytical nature concerning the objectives. About the means, it is a field research associated to multiple cases studies. The subjects were chosen by the cross-references techniques and are six honorable masters from the seven oriental martial arts most practiced in Ceará, title suggested to the artists consecration among practitioners, among the other honorable masters and in the midst of Ceará society. Data were collected using the semi-structured interview technique, on-site, and was analyzed using content analysis. As the result there was found the coexistence in the subject aspects related to the entrepreneurial career and in the aspects related to the martial arts masters mutual benefits, boosting the individual and the enterprise. This duality reflects in a career model that, while martial master, keeps growing, without stagnation, decline or exit, and while entrepreneur begin new virtuous cycles in new ventures. It was still noticed that basilar entrepreneurship elements, as innovation and risk acceptance, do so in the martial arts as to probe and to overcome adversities.