Análise do processo de execução de planejamento estratégico em empresas de informática do estado do Ceará

Abstract

This research aims to identify whether the computer companies in the state of Ceará that use strategic planning methodology can develop and grow from the implementation of the methodology. Computer companies studied in this research are from different segments of computing. The computer industry was chosen because of it being organized in associative entity represented by the Office Titan has distinguishing feature of its dynamic principles that seek to gain competitive advantage in the market through cooperative relationships between companies. Moreover, the proximity of the sector with information and data that are necessary for the implementation of strategic planning. The scope of the computer industry to the state of Ceará was motivated by the technology hub in the region and allowing access to field research. The objective of the research was to identify whether the computer companies in the state of Ceará that use strategic planning methodology can develop and grow from its implementation. As a specific objective, the research sought to identify the degree of scope that the strategies defined by the sample companies contribute to achieving its strategic objectives defined within their strategic plans. The study also aimed to evaluate the specific existence of some aspect of development and growth of businesses not directly tied to the implementation of strategic planning. The research methodology was qualitative and descriptive applied through survey research published on web site and targeted to companies participating in the field of study. The results indicate that the computer companies in the state of Ceará can develop and grow from the execution of strategic planning. The existence of some aspect of development and growth is not tied directly to the implementation of strategic planning in IT companies in the state of Ceará, the survey records the existence of the same, without, however, record what they are. This result was found when analyzing the survey results through blocks of information. Even through the information available from the survey identified themselves as barriers exist for implementing strategic planning motivation of employees and cultural aspects. It was still possible to identify the existence of things that prevents the execution of strategic planning, called the killers of strategic planning, including: ineffective management and poor development of leadership skills. The study confirms that strategic planning in the companies surveyed provide 8 further development and growth, which can effectively respond positively that there was growth and development with the use of strategic planning methodology, and the methodology of strategic planning is crucial for the generation of development and growth in computer companies in the state of Ceará.