Criação de um sistema de identidade visual para o festival Black Era Fortal

Abstract

This work aimed to develop a visual identity system for the Black Era Fortal Festival that would effectively communicate the event's cultural values and seek to ensure recognition and differentiation within Ceará's cultural scene. The research is justified by the need to authentically represent contemporary Black culture, breaking away from stereotypes historically associated with Black identity in Ceará, and meeting the demand of cultural festivals for visual solutions that engage with specific audiences. The methodology was based on Peón (2001), structured in three stages: problematization, conception, and specification, enriched with antidesign principles from Branzi (1984) and Margolin (2002). The process included an interview with the organizer, analysis of similar cases, and typographic experimentation through four development phases. As a result, a complete system was developed integrating a dynamic logo, a chromatic palette inspired by pan-Africanism and reggae culture, a hierarchical typographic system, and graphic elements derived from urban manifestations. The system demonstrates the viability of applying antidesign to cultural projects, balancing formal experimentation with communicative effectiveness, offering visual tools that amplify historically silenced voices and celebrate contemporary Black culture in Ceará.