A moda como comunicadora: uma análise da construção da imagem artística de miley cyrus ao longo de sua carreira

Abstract

This research analyzes the construction of Miley Cyrus's artistic image throughout her career, aiming to understand how fashion can be a powerful communication tool. The first part is dedicated to understanding the complexity of fashion and its universe beyond clothing, concepts of image, and the methodology of image analysis. The second part focuses on deepening the discussion about the relationship between body, media, and communication in image construction, as well as providing an introduction to Miley Cyrus's artistic career and her grandeur. The third part is centered on understanding fashion as a communicator and translator through conceptualizations, leading to the analysis of the construction of Miley's artistic image, divided into each significant phase of her trajectory. From this, the objective is to analyze how Cyrus's fashion choices throughout her career influence and reflect her artistic image and how these choices impact public perception and media narrative. For this investigation, the research was primarily bibliographic and documentary, and also considered a field research. In this context, it is possible to see that the artist's attention to how her image would be communicated and interpreted made her fashion choices crucial for establishing possible messages and communicating indirectly with her audience and the media.