Contribuição do business intelligence para a gestão da remuneração variável em uma distribuidora de alimentos

Abstract

The use of Business Intelligence (BI) as a decision-support and management solution has become increasingly popular within organizations operating in today's market. However, there remains a notable scarcity of studies on the application of BI in the management of variable compensation. This research seeks fulfill this gap by analyzing the contributions of implementing this technology in conjunction with variable compensation within a food distribution company. The primary objective of this study was to evaluate how BI contributed to optimizing the calculation of variable compensation in the organization, using a qualitative descriptive approach based on interviews and document analysis, conducted in a large-scale food distribution company located in Aquiraz, covering the entire state of Ceará. The results revealed that, prior to the adoption of BI, the commission calculation system—the variable compensation model previously in use—exhibited multiple limitations, resulting in payment delays and increased errors, while rendering communication between departments and commercial staff inefficient, leading to distrust among sales representatives and challenges in management. With the introduction of BI, new key performance indicators (KPIs) were incorporated into the process, ensuring greater accuracy and equity in the distribution of variable compensation, which is now tied to standardized earnings. The intelligence tool implemented was Power BI, which enabled the automation of calculations, the clear visualization of results, and support for real-time strategic decision-making. The analysis of the results demonstrated significant improvements in the company’s strategic alignment, a substantial increase in employee trust, greater transparency in team performance outcomes, and improved efficiency in the processes of calculating and paying variable compensation