A literatura de cordel através da realidade aumentada: o design como instrumento para disseminar a cultura popular

Abstract

The present paper aims to develop an augmented reality experience based on Cordel Literature, exploring its interpretative possibilities as a design tool dedicated to the dissemination of Ceará's popular culture. The research starts from the initially antagonistic relationship between a cultural manifestation with a strong vernacular identity and the use of new interactive technologies accessible through mobile devices, idealizing how this articulation can broaden the reach and understanding of cordel in contemporary contexts. As a narrative object, the theme of the enchanted botija (clay pot), recurrent in the stories of Trancoso and in the popular imagination of the Northeast, from which verses are written and structured according to the traditional rules of Cordel Literature. These verses constitute the basis for the development of the visual narrative and the proposed interactive experience. The graphic language of the project is based on the aesthetics of woodcut print, historically associated with cordel, and has been reinterpreted using digital tools in order to preserve its symbolic expressiveness while meeting the technical demands of the digital environment. The project process involves stages of research and familiarization, narrative writing, visual development, storyboarding, vectorization, animation, and implementation of the experience in augmented reality. The methodological path made it possible to build a prototype that integrates the physical support, a printed cordel, with animated digital elements, accessed through augmented reality, promoting the overlap between text, image, and sound. The integration of design, technology, and popular culture could contribute to the valorization, preservation, and updating of traditional cultural practices in the contemporary context.