Caracterização da relação comercial entre pequenos agricultores e consumidores de produtos agroecológicos em feiras-livres na região metropolitana de Fortaleza-CE.

Abstract

This research aims to characterize the commercial relationship between smallholder family farmers and consumers of agroecological products at open-air markets located in the cities of Caucaia-CE and Fortaleza-CE. The qualitative study was conducted through semi-structured questionnaires applied to four farmers and twenty-six consumers actively involved in these markets. Results show that the farmers apply agroecological principles, despite challenges related to technical assistance, climate constraints, and production diversification. On the other hand, consumers demonstrate a high level of education, a preference for fresh produce, and appreciation for direct contact with farmers. Product quality was identified as the main factor for consumer loyalty, and the absence of organic certification was not a limiting factor due to the trust built through direct relationships. The study underscores the importance of open-air markets in promoting family farming, facilitating production flow, enhancing food education, and fostering critical awareness of consumption.