A contribuição do programa de integridade para a governança pública organizacional do SEBRAE/CE

Abstract

Micro and small enterprises (MSEs) are the target audience of the Sebrae System, as they are essential for generating employment and income in various regions of Brazil, contributing to the country's growth. In Ceará, the representative unit is the Support Service for Micro and Small Enterprises of the State of Ceará (Sebrae/CE). Sebrae/CE has significant institutional reach and has played a central role in the development of Ceará's MSEs, which, in turn, contribute to strengthening the state's economy. Therefore, the existence of a structured organizational governance system, with the necessary tools for the successful implementation of its actions, is necessary. Aiming to better serve this audience, Sebrae/CE has invested in adapting to the demands of new client profiles, partner entities, governments, and society. One of its actions was the implementation of an integrity program. In this context, the opportunity arose to investigate the relationship between the compliance program and the structuring and consolidation of organizational governance. Accordingly, the general objective of this research is to analyze the contribution of the compliance program to the organizational governance of Sebrae/CE from the perspective of the governance mechanisms established by the Federal Court of Accounts (TCU), namely, leadership, strategy, and control. In line with this objective, a qualitative-quantitative research approach was developed, characterized as descriptive, using documentary sources and a single case study strategy. For the collection of primary data, in addition to participant observation, questionnaires and semi-structured interviews were used, and for secondary data, documentary research was employed. It was found that the research participants recognize the importance of internal governance bodies and governance support mechanisms, as well as the positive effects that the integrity program has on organizational governance. It is concluded that the integrity program consolidates principles and organizes governance through a corporate compliance framework and the foundation for the application of management measures. Furthermore, it guides the standardization and improvement of internal processes. The program also contributes to maintaining a culture of integrity, with an emphasis on aligning organizational communication.