Cobertura jornalística do futebol cearense: uma análise de perfis do Instagram durante o Campeonato Cearense de Futebol de 2024

Abstract

With the increasing use of social networks, sports journalism needed to adapt to reality and adhere to new technologies, embracing other coverage possibilities. This study explores sports journalism in different contexts, from its origins on the European continent to its manifestations in Brazil and, more specifically, in the state of Ceará. This historical approach seeks to understand how sports journalism emerged and adapted to different realities in the world and how social networks currently coverage events and competitions, especially on Instagram, highlighting the resources and potential of the social network and exploring concepts of agenda-setting, newsworthiness and news value. For this, a search was made based on three Instagram profiles of media outlets: Futebolês (Sistema Jangadeiro), Esportes OPovo (Opovo) and GloboEsporteCE (Globo). The analysis was carried out quantitatively, seeking to capture the number of publications, likes and comments, as well as qualitatively, seeking to understand the nature of the posts, which teams are mentioned and which subject is being addressed. The analysis was carried out during the dispute in the first phase of the 2024 Cearense Football Championship, in which there is the largest number of “smaller” teams competing, in order to compare the number of publications directed to the big Ceará teams (Ceará and Fortaleza) in relation to the other clubs. Therefore, in addition to analyzing the approach into the large teams, this work seeks to verify the way in which the Instagram profiles of media outlets in Ceará report on smaller local teams, in order to discuss the extent these differences of visibility can impact the perception from the public about the participating clubs. Among the results, there was a huge difference in the number of publications that only mentioned Ceará and Fortaleza in relation to the other eight teams.