Seleção dos atributos importantes na formação dos preços do mercado imobiliário de Fortaleza-CE

Abstract

The growth of the global housing deficit underscores the urgency of innovative approaches, especially in developing countries, with Social Interest Housing (SIH) being essential to meet the demand for affordable housing. Therefore, understanding the importance of each attribute in the pricing of a development is crucial for market agents, public administrators, researchers, and stakeholders in regional housing development. In this context, this study aimed to rank the attributes that ensure the best cost and quality for HIS constructions through an analysis in the real estate market of Fortaleza, Ceará. Interviews were conducted with professionals in the housing market with experience in the production and sale of SIH, and using the TOPSIS method, it was possible to rank the attributes from most to least important for each decision-maker. The results showed that both decision-makers assigned the same weights to the evaluated criteria, considering cost as the most important criterion. Additionally, it is noteworthy that in the ranking of both decision- makers, physical and locational attributes of the developments prevail in the top positions, but the order was different for each. In this sense, the relevance of collecting two perspectives on the studied problem is emphasized, as it allowed for result comparison. Finally, further research is needed on the selection of relevant attributes for HIS developments to make decisions in this field more informed, efficient, and tailored to the specific needs of the target audience.