Confete e serpentina: narrativas de memória do bloco de carnaval “Butando Buneco” por meio da fotografia

Abstract

This work investigates the relationship between fashion, memory and collective identity in the carnival block Butando Buneco, exploring how the group's visual and aesthetic construction is linked to processes of belonging and cultural expression. To this end, the research adopts a qualitative approach, using bibliographic, documentary, ethnographic and iconographic methods. The bibliographical research underpins essential concepts, such as fashion as a socio-cultural practice, cultural and identity development, collective memory and popular festive rituals. The documentary research focuses on cataloging and analyzing visual records, including photographs and audiovisual materials of the block over the years, in order to identify aesthetic and symbolic patterns. Interviews were carried out with members of the block in order to understand the motivations, narratives and meanings attributed to the clothing and symbols used, which allows us to delve deeper into the relationship between visual identity, performances and the affective memory of the participants. The results indicate that the aesthetics of Bloco Butando Buneco function not only as a playful and festive element, but also as a device for cultural affirmation, reinforcing the group's collective identity. In this way, the study contributes to an understanding of fashion as a means of constructing belonging and recovering memories within popular cultural manifestations, using photography to maintain memories.