Aplicação do balanced scorecard e business intelligence na gestão de suprimentos: estudo de caso em uma indústria do setor de alimentos

Abstract

Strategic supply management has established itself as an indispensable factor for competitiveness, especially in the complex food sector, which demands agility and constant innovation. However, many organizations face a misalignment between their long-term strategic objectives and day-to-day operational metrics, compounded by the difficulty in transforming a large volume of available data into business intelligence. This paper proposes a strategic management model for the supply chain of a food industry, based on the integration and application of the Balanced Scorecard and Business Intelligence methodologies. Through a case study, qualitative and quantitative methodology was adopted, including internal process diagnostics, interviews with analysts and managers, and direct observation. As a result, a Balanced Scorecard applicable to the sector was developed, including a strategic map that conveys the mission, vision, and values. Based on this strategy, objectives were defined for the financial, customer, internal process, and learning and growth perspectives. Furthermore, a Business Intelligence dashboard prototype was designed to monitor the proposed indicators. It is concluded that the synergistic integration of the Balanced Scorecard with Business Intelligence offers an essential tool for aligning operational execution with the sector's strategy, thus enabling more proactive, balanced, and data-driven management, with the ability to transform the supply area into a major competitive advantage for the organization.