A moda virtual sob a ótica dos VTubers: uma análise do figurino de Ironmouse

Abstract

This work aims to present the VTuber phenomenon, putting in focus the virtual fashion niche employed by these individuals and exploring its correlation to real life fashion aesthetics, specially the ones promoted in contemporary Japanese fashion. This observation was made through bibliographic and documentary research (of qualitative nature) and its object of analysis is the costume design employed by "Ironmouse", a Puerto rican VTuber currently affiliated to the VTuber group "VShojo", who was also a pioneer of the VTuber phenomenon in the west. Through the analysis of three Ironmouse VTuber models, connections were established between the models’ visual elements (colors, shapes, accessories, etc) and japanese urban fashion subcultures, highlighting the influence of fashion in the VTuber phenomenon.