O impacto causado pelos serviços de cloud gaming na intenção de consumo de jogos eletrônicos

Abstract

Considering the size of the consumer market and the influence of games on the Brazilian economy, it is important to highlight the role of Cloud Gaming in this context, due to the accessibility it offers to consumers without the means to fully enter the gaming market, whether due to a lack of specialized software or high taxes on video games in Brazil. With that said, research is being conducted on the consequences of widespread implementation of cloud gaming in order to analyze the impact caused by Cloud Gaming services on the purchasing intention of Brazilian consumers. In order to do so, it is necessary to characterize the Brazilian electronic gaming market, relating it to the purchasing power of users, identify how the impacts of implementing these services negatively affect the conventional way of consuming video games, and correlate the impacts of Cloud Gaming with the variation in users' purchasing intention. Thus, a descriptive research is being carried out, with the purpose of describing the reality of Brazilian consumers of video games, using a Survey format with a quantitative approach. In the analyzed context, it is observed that the consumer market for video games in Brazil is characterized by low purchasing power and a high intention to purchase. Consumers seek to reduce expenses while maintaining the quality of their games, and the majority of users are satisfied with the service, with around 60% using it at least once a week and 97% having a high intention to recommend it. Therefore, it is confirmed that cloud gaming services have a significant and relevant impact on the variation in the purchasing intention of Brazilian consumers of video games.