O Design como facilitador da comunicação em ambientes criativos

Abstract

This research aims to investigate how current creative work environments sometimes benefit from, sometimes are limited by, the use of traditional communication and project management tools, especially the way in which briefing is conceived and implemented among the different professionals involved in the task, analyzing the role of briefing from the perspective of Phillips (2004). To this end, it uses the analysis of practical examples of project management in teams and the emergence and maturation of new forms of language implemented throughout its development, relating them to the notes of Phillips (2004) and Wurman (1991), based on experiences arising from the author's previous professional experiences, as well as the experiences of third parties, whether individuals or institutions, collected through interviews and questionnaires. In order to then identify the gaps where communication has not yet reached its maximum potential for transmitting ideas and concepts, in addition to pointing out the advantageous and successful aspects of the implementation of tools such as briefing, valuing them and referencing their good use. Given these observations of the environment and historical experiences of projects, this research raises the question of the role of design as a possible and desirable facilitator of the emission and reception of information during the execution of a project, drawing parallels with the ideas of Munari (1981). It also involves all individuals inserted in these environments of collective creation with new practices of communication and synthesis of ideas in symbols and other visual repertoires. In order to then list the prerequisites and guidelines necessary for the development of a new tool, or set of tools, for project management based on the premises addressed in this work, thus filling the gaps identified throughout the research analyses.