Ilustração e interatividade: design de experiências imersivas em espaços abertos

Abstract

With the advancement of digital technologies and the growing interest in interactive experiences, the fusion of art and interactivity has emerged as an innovative way to create immersive experiences. Thus, this study proposes the development of an interactive illustrated exhibition for open spaces, using projection mapping. The research, based on the Design Science Research methodology, was structured into three phases: research, development, and conclusion. In the research phase, bibliographic references and similar projects were analyzed, addressing topics such as illustration, interaction, its typologies, and contributions to immersion. The development phase focuses on creating an interactive exhibition, using the horror genre as a case study. The exhibition combines digital illustration, frame-by-frame animation, and the use of colors as emotional reinforcement. In the conclusion phase, the exhibition was analyzed using the same criteria applied to the evaluation of similar projects, considering the impact of interactivity and immersion. This study highlights how interactivity can enhance illustration, transforming the audience's relationship with the artwork and offering new possibilities for experimentation in open urban spaces.