Análise da cultura organizacional em uma empresa familiar do ramo de cosméticos em expansão nacional

Abstract

This research aimed to characterize the organizational culture and its elements, in the context of a family business. Through an exploratory and descriptive qualitative study, using an interview script. There were four interviewees, two managers and two employees. At this context, the concepts related to organizational culture were developed based mainly on studies by Schein (1984) and Lodi (1993). The study took place in a family business with 20 stores and about 60 employees, spread across seven states in Brazil. With this, the theoretical concepts developed in this work aim, in general, to draw a parallel between the culture institutionally illustrated by the organization and the perceived reality, in addition to understanding the influence of family background on the organizational culture of the company. Consequently, the specific objectives seek: To verify if there is correspondence between the values and habits with the values illustrated in the culture of the presented organization; investigate the elements of the organizational culture of an expanding family business; and analyze the values and habits of the organizational culture of the family business. The analysis of results indicated that there are differences between the culture illustrated in the company's institutional material and that presented in the answers, but there are also congruences. In addition, it was found that the family structure significantly influences the organizational culture of the company. Following Schein's model of cultural elements (1984), it is concluded that within the levels, there is a difficulty in standardizing elements of organizational culture, but that there are already basic assumptions and values being shaped. The study contributes by evaluating a topic that is extremely important for the Brazilian economy, despite being little explored in academic terms.