Inovação na gestão pública sustentável: desafios e contribuições da primeira edição do Selo Alece ESG para a promoção da responsabilidade socioambiental nos municípios cearenses

Abstract

The "Selo Alece ESG" is a pioneering initiative of the Legislative Assembly of the State of Ceará (Alece), aimed at certifying municipalities in Ceará that demonstrate a commitment to socio-environmental responsibility and governance practices aligned with ESG (Environmental, Social, Governance) principles. This study aims to analyze the contribution of the Selo Alece ESG to promoting sustainability and governance in municipal public management, highlighting its relevance for the localization of the United Nations Sustainable Development Goals (SDGs) of the 2030 Agenda. The research adopts a qualitative approach, constituting a descriptive-exploratory case study based on the documentary analysis of the official data from the seal’s first edition. The findings reveal that, although the project exhibits strong innovative potential, significant challenges—such as low municipal adherence, inherent variability in selfassessment, and a lack of standardization in the presentation of evidence—have impacted the program's implementation. As proposals for future editions, it is suggested to simplify the registration and self-assessment procedures, to provide and enhance training for managers, and to strengthen the mechanisms for transparency and the dissemination of best practices. These findings provide a basis for improving sustainable public policies and for the emergence of other innovative practices in sustainable municipal management.