Rita Lee em cor de rosa choque: um acervo digital de figurinos

Abstract

This study aims to create a digital archive dedicated to the iconic costumes of Rita Lee, exploring their cultural and symbolic impact. The research is based on semiotic analysis and the concept of digital legacy, investigating how the artist’s costumes were used to express ideologies, challenge social norms, and reinforce her visual identity. The methodology follows the Double Diamond framework, structuring the project into four main phases: discovery, definition, development, and delivery. The digital archive was developed on the Substack platform, optimizing accessibility and information dissemination through SEO strategies. As a result, five emblematic costumes were cataloged, each historically contextualized and analyzed for its aesthetic and cultural relevance. The project aims to preserve and expand the discussion on the impact of visual language in music and Brazilian pop culture, ensuring that Rita Lee’s legacy remains accessible to future generations.