Propostas de melhorias da experiência emocional no aplicativo Tinder

Abstract

This study aims to apply the principles of Emotional Design (Norman, 2003) and Hassenzahl’s Model (2005) to analyze the emotional experience on Tinder. Emotional Design explains why people feel either apathy or attraction toward a product, while Hassenzahl’s Model categorizes user experience into pragmatic and hedonic attributes. For data collection, a Likert-scale questionnaire was used along with an analysis of user comments left on app stores, allowing the categorization of perceptions into these two attributes. The results indicate that while the app can reinforce positive feelings of belonging and boost self-esteem, aspects such as superficiality and excessive monetization lead to dissatisfaction and frustration among users. Based on these findings, redesign proposals and new features were developed to enhance the emotional experience on Tinder. As part of this process, a Design Critique session was conducted with three designers, during which high-fidelity prototypes were presented and discussed. The feedback received contributed to future refinements of the interface and proposed functionalities. As a contribution, this study presents a high-fidelity prototype to materialize the solution, including suggestions for improvements in areas where users expressed dissatisfaction.