Motivações e perspectivas futuras dos empreendedores do centro fashion de Fortaleza

Abstract

This research aimed to investigate entrepreneurial motivations and future perspectives of entrepreneurs in the "Centro Fashion de Fortaleza", using Ries' (2012) concepts as the main theoretical foundations. The analysis categories of 'idealization,' 'development,' and 'future perspectives' aided in identifying motivations for the conceptualization of a business in the "Centro Fashion de Fortaleza", in characterizing aspects that could facilitate or hinder the development of these ventures, and in perceptioning of the future perspectives envisioned by these entrepreneurs. This research was characterized as qualitative, descriptive, conducted through structured interviews with 21 entrepreneurs from "Centro Fashion de Fortaleza", analyzed using the content analysis technique. Results showed that entrepreneurial motivation for the conceptualization of a project in the “Centro Fashion de Fortaleza” stemmed from the observation of promising opportunities, the influence of family members in the social environment, as well as situations of necessity. Moreover, while the influence of factors such as the need for increased income and the desire for professional independence has been identified as facilitating the development of an enterprise in "Centro Fashion de Fortaleza", obtaining credit and capital and identifying reputable suppliers were reconized as aspects that hinder this development. It was also identified that the future prospects of entrepreneurs in “Centro Fashion de Fortaleza” are marked by positivity and excellent expectations, related to the expansion and recognition of their businesses. As a result, the majority of these entrepreneurs deal with the yearning for financial success, aiming to change their lives through professional independence. It is expected that this research can contribute positively to the expansion of the sample in question, so that future qualitative research can be promoted with regard to understanding entrepreneurial motivation and the aspects that involve the process of implementing a venture in "Centro Fashion de Fortaleza".