A identidade negra e a representação afrofuturista no filme Black is King

Abstract

Fashion, since its origin in the 14th century, has been a socially exclusionary phenomenon from the application of sumptuary laws by order of the clergy and nobility. However, with the change of these laws, it expanded and became a phenomenon of expression that covers social behaviors, manifestation of status and even the construction and maintenance of identities. To this end, we consider the emergence of Afrofuturism, a movement that seeks to create a fictional narrative in which the black community assumes protagonism, challenging stereotypes in order to propose an imaginative and inclusive future for this community using propositions correlated to the black movement as a strategy of resistance to racism. In order to bring closer the ties between Afrofuturism and fashion, we will analyze costumes, scenarios and clips present in Black Is King (2020), a musical film and visual album, directed, written and executive produced by the American singer Beyoncé. This work reflects on black identity and its roots, using fashion symbols to rescue black identity, promoting new perspectives of futures based on technological and aesthetic innovations.