A perspectiva do design no planejamento do branding do Instituto Serviluz

Abstract

This project's main objective is to propose a branding plan for the Instituto Serviluz (IS), a non-profit Institute, in the community of a neighborhood on the outskirts of the city of Fortaleza, in the state of Ceará, which aims to transform through education , sporting and artistic practices, the socioeconomic reality of this place. This planning aims to be able to assist in the consolidation of this Institution, generating an even more positive concept, reinforcing the Institute as a path of transformation in the minds of stakeholders, stimulating the desire to participate actively in its actions and needs, promoting wide dissemination in social media as an effective and transformative social responsibility project for your community. The first stage of the present study had an exploratory character, with the aim of deepening the researcher's knowledge on the topics that would be worked on through a Desk Research. After this stage, we started to use some phases of the Design Thinking metodology, which proposes the use of methods and tools that combine empathy, creativity and rationality, thus seeking to meet the needs of IS users, these are the discovery of the problem, the interpretation of the problem, the generation of ideas and experimentation. Once this branding plan is delivered, its implementation will be possible with the presentation and feedback of this plan from the institute's stakeholders. As this is a project planned based on social design thoughts, their coparticipation is essential