K-Pop e Coreia do Sul: o Soft-Power da Nação

Abstract

The main objective of the work presented here was to understand the use of soft power by nations through South Korean musical globalization. For this purpose, a qualitative-quantitative and descriptive methodology was adopted, focusing on the Hallyu movement and the K-Pop phenomenon, with a perspective from Geography, especially Humanist and Cultural Geography, given the predominance of South Korean popular music. Firstly, data collection was carried out, involving documentary and bibliographic research, addressing geographical themes such as Geography and Music, Globalization, Geopolitics, Networks, and Soft Power to explain the phenomenon of K-Pop and its global projection. Various online academic research tools were employed to search for digital books, articles, monographs, dissertations, and theses, in addition to the use of physical books. Consequently, it was possible to identify key authors discussing the mentioned topics, contributing to their theoretical foundation. Furthermore, the study utilized media and social networks to collect data on the impact of K-Pop in South Korea and globally, illustrating the dynamics of the industry and the music genre. As results, it was possible to highlight the importance and impact of K-Pop, especially through groups like BTS and BLACKPINK, not only in the K-Pop scene but globally. These groups influence not only music but also other areas related to Hallyu, such as k-dramas, films, series, commercials, awards, and rankings, demonstrating massive fan engagement. Thus, K-Pop is recognized as a significant tool of South Korean soft power, exerting influence on culture, politics, economy, and society in South Korea. The K-Pop industry, its evolution across generations, and its ability to break records contribute to solidifying K-Pop as a crucial pillar of South Korean soft power, influencing society comprehensively and profoundly.