O uso da mídia social instagram como serviço de referência e informação: estudo de caso do perfil do Sistema de Bibliotecas da UFC

Abstract

This research aims to analyze how the profile of the UFC library system is used as a reference and information service for the community of users of its libraries. The following specific objectives were outlined: to identify what are reference and information products and services; review profile posts during the first two years of the Covid-19 pandemic and rank the content of posts; look at the relationship between profile posts and the period of the Covid-19 pandemic. As for the methodology, the research presents an approach, the qualitative and descriptive character. Data collection took place through the search and classification of posts, the data collection technique chosen was observation. The results of the research showed that the Library uses its Instagram profile as a reference and information service, providing information on varied and current topics; Guidelines; Tips; dates and hours of operation of the library; services and products it offers and among others, in addition, the library still answers questions in the comments of the posts, demonstrating the valuable potential of interaction they have with their users through this social media. It was also pointed out the relationship between the contents of the posts and the pandemic context in which they were published, demonstrating that many of the posts were made due to the measures to combat Covid-19 in the library, exposing that the profile, during this period, was a direct bridge of contact between the University Library and its users.