Priorização dos critérios competitivos das operações baseado nos recursos estratégicos

Abstract

In the strategic operation area, competitive criteria must be prioritized focusing on the client importance. In this sense, a literature review was made on the themes strategic operation analysis and theory based on resources, aiming at contributing to the understanding of associations between strategic resources and competitive criteria. A framework was proposed based on this analysis. This framework was tested in two companies at Canoas, Rio Grande do Sul, Brazil. During this stage, direct observations and interviews were promoted in both companies. The results demonstrate that a specific resource can contribute for several competitive criteria, and that there is no specific relationship between a strategic resource and a competitive criterion.