As ações do comércio no enfrentamento pós-pandemia da Covid-19

Abstract

The reduction of investments in essential areas such as health, education and technological development ends up harming economic growth, as it prevents people from having access to better working conditions and improving their quality of life. The COVID-19 pandemic has posed obstacles to these businesses. Essential trade began to have privileges, they could be opened according to the guidelines of the Ministry of Health, however, non-essential trade had its moments of distress. There were several opportunities for merchants to sell to customers, and thus virtual commerce came to leverage sales. The study in question seeks in its main objective to describe post-pandemic Covid-19 actions carried out by the Fortaleza trade to keep up with its customers, conquer new customers and be in the competitive market. A descriptive research of the case study type was carried out in the trades of Fortaleza, Ceará. Data collection took place in June 2023, with 11 stores. A semi structured questionnaire was carried out with multiple choices addressing subjects such as the use of technologies, challenge and actions in the post pandemic. The results showed that the businesses most affected by the pandemic were the MEIs, most of the employees were fired so that the trade could sustain itself, social networks and other technologies helped to leverage online sales. It should be noted that the interview was carried out with a small number of interviewees, in this sense, this small number can be considered a limitation in the studies, and that, to further expand knowledge, it would be interesting to expand this research in a more detailed or specific way in the most varied economic activities. It is concluded that the pandemic was a moment when businesses were faced with the unknown and needed to reinvent themselves. In this sense, looking for how these businesses maintained their activities was fundamental for the consolidation of the study in question.