Responsabilidade social corporativa: um estudo de caso de empresas exportadoras cearenses do setor calçadista

Abstract

The concepts and practices of Corporate Social Responsibility come earning growing space of argument in professional and academic environment. It has tried to answer, in this work, the following question: Which concepts and practices of Corporate Social Responsibility (CSR) are adopted by the exporting companies residents of Ceará? Which objective those companies adhere those concepts and practices of CSR? The choice of the sector justifies itself by its importance in the economy of Ceara. This is an exploratory inquiry, with qualitative approach, that was carried out researches of bibliography, documental and study of multiple case, to bring a better comprehension about the topic. The companies studied were Grendene S/A, Dakota Nordeste S/A and Vulcabrás do Nordeste S/A. The facts were reaped in their Accounting Demonstrations published in printed environment and in the their sites. It concluded that the shoes companies residents of ceará studied, do diverse practices of CSR and that the approach of its actions aims, mainly, the social marketing and the internal productivity.