Análise da potencial demanda por pontos de coleta: uma avaliação a partir de consumidores do comércio eletrônico

Abstract

The number of individual deliveries grows proportionately with the continued growth of e-commerce. In this logic, problems related to home delivery appear as a challenge to be faced for the sustainable growth of e-commerce. As a form of a few problems, collection points as a means of withdrawing purchases made over the internet can be a viable solution and can reduce problems of conventional delivery, such as reducing frustrated deliveries, reducing transport costs and pollutant emissions, in addition to give consumers more freedom so they do not have to wait to receive their products. In this context, this work aims to study a potential demand of existing users in Fortaleza to use collection points in electronic commerce. For this purpose, the declared preference research method is used to understand the consumers' diet in relation to the purchase and receipt of products for electronic consumption and to evaluate adherence to this new logistical service. In addition, the form counted with the collection of the shopping profile of the interviewees and their preferred case to use at some point the collection points as an alternative of delivery. The results indicate that the collection points have potential users and it is a viable solution to use, provided that it presents benefits to the consumer in the cost and delivery time compared to a home modality.