Desenvolvimento de Identidade Visual para a empresa Digitech

Abstract

The present work is concerned with reporting the development of an Visual for the Digitech company, with the objective of discussing the process of brand building, analysis of points of visual incongruity of the brand with its conceptual framework and the construction of a Visual Identity that affirms the characteristics of the treated company. During the study, it was chosen to work with a methodology used by the Association of Professionals in Design of RS (Apdesign), which later it was realized not to be the most suitable for the execution of this work in specific, requiring a change in methodology afterwards. from that change of methodology, there is a rework of some steps, which were important for the continuation of the project, being punctuated in this work the reasons for the switch, the improvements that have been achieved through the changes that needed to be made and reflected on the impacts that this change had on the job. Through the methodologies used, different results in each of them, which at the end of the process, allowed the construction of a solution that will represent the company from this work onwards. At the end of the present work, some final considerations are made about the lessons learned from the project and the consequences that can be generated from this.