A importância de aspectos de music branding em trilhas sonoras da era 16-bits para experiência sonora do jogador

Abstract

Since the beginning of digital games with sound, game designers have started to think about how this sound influences the experience of those who play. Marketing, for example, is one of the areas that researches how the auditory sense can intentionally influence a larger group of listeners, proximate to the construction of an experience. The objective of this research is to investigate, in games attributed to the 16-bit age, the importance of aspects of music branding in soundtracks of the 16-bit age for the player's sound experience. Through a survey of 16-bit music branding studies and game audio, an experiment was made. Initially, a research was made on the design project of the tracks studied here, in order to suppose relations with brand personality. Through a form published in academic circles and game design groups, participants were invited to play the first phase of two of the games of the Platform type, from the Super Nintendo Entertainment System console, and may request the availability of the necessary equipment if necessary to play. Then, they would answer about how they heard the sounds of the game, and if they had any difficulties to this. Finally, they would have to rate, through the foundations of a Brazilian study on brand personality dimensions, the presence of such dimensions. The results of the form express how the players see the presence of the dimensions of personalities in the soundtracks. Through a parallel between the relationship between the personality dimensions indicated by the players, and the dimensions that are supposed to be present in the design of that audio, it was possible to consider that the brand personality studies, have their importance to help the construction of a desired sound experience in games. This researh indicates that new studies in sound design for games, can build new multidisciplinary methods for the area.