Ampelmännchen: como o pequeno homem do sinal se adaptaria em Fortaleza? um estudo sobre sinais e cognição

Abstract

The present work proposes to use as a basis the article "Should I Stay or Should I Go – Cognitive Conflict in Multi-Attribute Signals Probed with East and West German 'Ampelmännchen' Traffic Signs" to understand if Ampelmann has the same functionality when applied to another culture. For this, Ampelmann was initially discussed from its conception, through technical attributes, to its application in everyday life. Later, a digital test form was applied in the city of Fortaleza, obtaining 51 responses in total. After triangulating the objective and subjective responses, results were found close to the original research. And after analyzing and comparing the data, the Ampelmann was found to be more efficient in relation to the numbers already widely used in the city of Fortaleza. So, it would probably be possible to insert such a figure in the urban traffic ecosystem without causing problems to people's perception, with perfect vision or not.