Desenvolvimento da coleção Malheiro para a marca Fiô

Abstract

This work presents the process of creating the first collection of the Fiô beachwear brand, which presents itself with a slow fashion brand from Ceará with the proposal to use various artisanal processes that are based on the yarn, such as crochet, lace, embroidery, macramé, among others. In the process, the briefing, brand identification, persona, audience, market research, materials and trends are presented, among other information necessary for the brand recognition process and how it wants to be represented through its collections. As a result, the MALHEIRO collection is presented, made in crochet, with its entire process, from sketches to sample photos of the final product.