Comportamento de venda: o papel do vendedor na venda do varejo de moda em Fortaleza

Abstract

This paper deals with the sale of behavior through the role of the seller in the fashion retail in Fortaleza. The Centre and Meireles neighborhoods serve as the backdrop for the comparison of service to sellers of high street stores. The theoretical reference more than one year of experience and three in the area, the questionnaires, the statements in interviews, observations and own consumption are the methodology used to develop this. The analysis equates the fashion retail commerce customer relationship. And encourages the understanding of the universe when contemplating selling profession and professional sales as a mutual relationship of dependency, where the sale depends on the seller as the seller depends on the sale, regardless of its commercial hub.