A integração de técnicas de localização como auxílio à tomada de decisão

Abstract

Studies about installation’s location is a key factor for companies. This article proposes the integration of two techniques common location in order to improve the process of decision making: the center of gravity and exact weighted score.. To illustrate the techniques’s integration, we performed a case study in a electronics company located in ceará. The case study was directed in two ways: first, we applied the method exact center of gravity, which provides a location such that transport costs were minimal compared to a set of points. Then we applied the method of weighted score, which evaluated through scores and pre-defined weights, which is the best location for the company in relation to important criteria between the current location and found the center of gravity method. These techniques are complementary because these address two aspects of location, both quantitatively and qualitatively, so that the integration of these provide more certainty in the choice and decision making regarding the best location for the company’s installation. So, will appear at the end of the case study, the more reliable location.